Ikea is on the run ! by Juni


Special event organized by the Swedish giant of " practical and affordable " furniture: a reindeer race to mark the 3 years of the brand's presence in the region of Caen / Fleury-sur-Orne. You guessed it, it's IKEA! They even allowed their participants to bet on the reindeers and their jockeys to win gift cards going from 10 to 20 euro to spend in the store. Faithful to their brand communication: flavorfoul humor. And what a success ! They gathered more than 3000 persons on the occasion of this Scandinavian race.