THE CHALLENGE

The final step of the “Register Project“ that begun in June 2011, at the attention of Air Liquide direct registered shareholders.

It ends a multi-canal campaign due to accompany the shareholders in the discovery and use of a new tool in their account management.

This last part is themed around data design, or what we call simplexity: “how to ease the understanding of an information that is, at first look, tough and complex“.
Here is the result!

Watch the case study of the first part of the campaign.