In November 2011, Air Liquide celebrated the successful outcome of the “Under Pole” project, an underwater polar expedition the company actively committed to through its foundation.
In march 2012, after 3 years of preparation, the 8 team members (and their dog Husky!) led by Ghislain Bardout (chief of the expedition) were dropped on off on the icy surface of the North Pole. During 45 days, they travelled and dove 51 times, gathering precious information both about Ice thickness and human physiology under extreme living conditions.
In order to make their commitment public, Air Liquide called on CREATIVE SPIRIT for the conception of various communication mediums:
> An exhibition in their Shareholders area on November 25th
> An inauguration in the presence of Ghislain Bardout
> And a video report of the expedition
The exhibition : Service actionnaires – 75, quai d’Orsay – 75321 Paris
