+ Big expectations : Boston Scientifics’ first sales meeting in 5 years
+ The necessity to gather and motivate a sales force of 1 200 people
+ To introduce a new & refreshed company Identity, properly blended-in with the events visual identity
+ To introduce strategic messages, goals and leadership vision for the near future in a fun and inventive way
+ To instill trust in the EMEA region and its top management
+ Our commitment to our client: a tailor-made event designed to stand out from the routine sales meeting and generate strong brand - loyalty
OUR RECOMMENDATION Fuse the idea of a sales meeting with an attractive event concept: Guests are invited to the Grand Opening of the Energy Factory + In an exotic location,
+ Enticing activities,
+ A well-balanced schedule between conferences/meetings/Free time/Activities,
+ And a friendly animator to set the tone: Viktor, the Energy Coach
Transfer key messages to the public in a fun and memorable way: + Proof of team spirit through a 1200 person drum session
+ Stepping up the notion of motivation with a club atmosphere at 8 in the morning for our conference openings
+ Presenting new strategies in the form of Quiz shows on stage
+ Establish an elaborate teasing campaign to remain present in the minds of our audience and build the anticipation
THE RESULT + Human bounds re-enforced within a re-energized sales force
+ A newfound sense of unity between the company’s members
THE CHALLENGE