THE CHALLENGE

Monday April 7^th 2008, on the occasion of the new flavor launch « Mayan Mystica », CREATIVE SPIRIT produced « Magnum Manor », a superb villa situated on the hills of Cannes entirely redeveloped to resemble the colors of the Magnum brand.

On this occasion, the « Desperate Housewives » sensation Eva Longoria, spokes model for the campaign, participated in the Press launch inside the Magnum Manor, first step of a 12M$ communication campaign.

Inspired by the Mayan origins of chocolate, the new « Mayan Mystica » flavor inspired the entire design and set up of the Magnum Manor.