May 14th 2009, opening for the 62nd Cannes Film Festival, CREATIVE SPIRIT produced the launch party of the Disney Pixar’s: « Up »
- 1200 guests including the Indian Ex-Miss World Aishwarya Rai, Jean Sarkozy and Jean-Piere Darroussin all of which were immersed into a world directly inspired by the film:
- A tent inspired by the main character’s environment (Carl) thanks to an optical illusion effect produced by a play on the position of the tarpaulins entirely designed by our graphic artists
- A tent in the style of a wild jungle
- The Carlton***** beach entirely redesigned to resemble a garden with, at the tip of the dock, a house identical to the house in the movie in levitation with hundreds of multi-colored helium filled balloons.
THE CHALLENGE