THE CHALLENGE
This year, So What ?! is back and invites you backstage to check out the events organized by CREATIVE SPIRIT during the Tax Free World Exhibition 2010 :
+ Opening Cocktail: Fireworks @ Intercontinental Carlton*****
+ Opening conference with “Brand futurist” Martin Lindstrom
+ THE SCENE club: ephemeral Night Club on the beach gathering 1200 guests every night in an Urban Art design covering the 1 500m2 surface of the tent
+ Morning Workshops
+ The Scene Lunch: ephemeral restaurant on the Majestic ***** hotel’s beach
+ Le Premium Evening: VIP Gala diner, private Mika concert followed by – party @ The Scene
THE CHALLENGE