The Opening Gala of the 63rd Cannes film Festival live on Facebook. May 12th 2010, Le Majestic***** Lucien Barrière hosted the opening evening of the 63rd Cannes film Festival. On this occasion, the hotel, following the recommendation of CREATIVE SPIRIT, wished to retransmit this worldwide event live on Facebook.
« Unbounded creativity »
Le Majestic Barrière and CREATIVE SPIRIT decided to color the 63rd Cannes Film Festival opening with glamour and emotion. The evening began with a spectacular interior show revealing the Majestic Barrière’s newest dimension. Live artistic performances, video mapping of a wall entirely covered in a silk veil, 3D projection technology…. A show designed to stand at the height of the Majestic Barrière’s magic: unforgettable!
A 2.0 strategy:
For the first time with an event of this type, the Majestic wished to give the evening an international and universal wingspan. The 12th of May 2010, every single member of the Majestic Barrière’s fanpage was able to experience the show on the croisette Live. Imagined and produced by CREATIVE SPIRIT, this media operation was highlighted by a social media campaign: blog, twitter account Majestic_2010, group FlickR Majestic_2010, and YouTube channel EmotionMajestic.
THE CHALLENGE