THE CHALLENGE

On September 2011, Air Liquide revealed a new account management tool dedicated to its direct registered shareholders.

In order to ease the discovery and the use of this new tool, Air Liquide Shareholders department chose CREATIVE SPIRIT expertise in the field of B2C Financial communication.

A user-oriented campaign has therefore been designed and addressed to the 78 000 direct registered shareholders. It clearly underlined Air Liquide’s commitment to its shareholders and demonstrated the advantages of the new tool, through:

+ A first awareness action via an innovative document designed as a bookmark and inserted in the Shareholders’ newspaper

+ A dedicated website www.al-nominatifpur.com that delivered a precise and planned set of information

+ An emailing campaign

+ A video user guide available online www.al-nominatifpur.com/uk/didacticiel-video-site-consultation

+ A printed user guide