Pearl, Club concept by la Siesta

In June 2007, following a request for proposal sent out by La Siesta (Groupe JOA CASINOS), CREATIVE SPIRIT revealed the all-new concept of the biggest open air night club on the Côte d’Azur :

- A new name, a new visual identity & new a communication campaign

- A new design concept to redevelop the 2 500 m2 club

- 6 months of preparation

- Assembly time: 1 month

- A 1 month teasing campaign before opening

- Overall management of the Club’s communication (VIP, PR, Press, Web, Street Marketing)

- Over a hundred artists & 2 resident DJs during 3 months

- 71 evenings in 3 months of existence