Banque Populaire du Sud – Convention at the Zénith in Montpellier
A convention designed like a concert.
Turning a corporate convention into a stage performance. Transforming business time into a moment of shared emotion.
Our Approach
A staging where people take center stage:
For its major annual gathering, Banque Populaire du Sud wanted to break the mold and entrusted Creative Spirit with designing an unconventional format, conceived like a concert, experienced as a collective vibration.
Forget the slides and top-down speeches.
At the Zénith in Montpellier, 2,000 employees experienced a new kind of convention: short, dynamic segments led by people themselves.
Authentic speeches, immersive scenography, and a constant stage energy.
Right from the start, employees took to the stage. The Executive Committee transformed into a music band for an unexpected opening show. One testimony followed another, blending emotional moments and powerful revelations. All of it enhanced by a voting system through glowing wristbands—uncovering internal talent in a full-scale “open mic” style.
The Creative Spirit Experience
A transformed space, a signature experience
The entire venue was reimagined with a focus on flow and emotion: photocalls, signage, and full scenographic design. A generous, immersive, and festive atmosphere.
A convention that reflects its time
Committed, local, human, and free-spirited — this convention embodies the values of Banque Populaire du Sud, through a bold and inspiring format. A vibrant scenography designed to make hearts beat as one.
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