Cannes Lions 2026 – The Mercado Ads Apartment

“From Conversation to Action”

Our goal was to turn the LATAM CLUB into a platform where business and creativity come together through intelligence and technology. Not simply a showcase venue, but an immersive, liveable brand universe.

We translated the visual identity created for the occasion organic shapes, translucent surfaces, and Mercado Ads’ signature yellow—into a physical environment, from the furniture and signage to the screens and smallest decorative details.

A full week of hospitality, networking, and VIP content production designed to establish Latin America’s leading digital advertising platform on the festival’s international stage.

Scenography and spatial design

The apartment was completely reconfigured into nine distinct areas: a World Cup & Gaming lounge with screens, a Demo & Micro Podcast studio, two private meeting rooms, two sea-view terrace networking areas, a branded coffee bar, a concept store featuring LATAM national team jerseys, and a dedicated content corner.

Every room was furnished, equipped, and designed from scratch in Mercado Ads’ signature black and yellow colour palette.

Technical production and content

The podcast studio was designed to host live interviews with senior marketing executives and sports personalities. It featured camera-facing armchairs, LATAM CLUB-branded microphones, a key-visual graphic backdrop, and professional studio lighting.

Screens continuously displayed branded content throughout the space. A custom yellow La Marzocco coffee machine, a branded terrace totem, personalised ALL ACCESS badges, and bespoke illuminated signage completed the experience down to the finest detail.