Closing Party - TFWA 2025
To conclude the most iconic trade show in travel retail on an exceptional noten that was the ambition of the TFWA 2025 closing party. The final highlight of a vibrant week of exchanges and discoveries, the Phenomena Club evening brought together international industry professionals for a festive experience.
Our approach
The Event Concept: Phenomena Club
The evening immersed guests in a dreamlike, incandescent world inspired by desert landscapes and the light of Mediterranean sunsets. The atmosphere, somewhere between mirage and nightclub, played on contrasts: natural textures in terracotta and gold tones, airy drapes and copper glows, captivating rhythms and immersive scenography.
The Creative Vision
Every detail, from the hosts’ golden outfits to the ochre reflections of the furniture, embodied the warmth, sophistication, and energy of the moment. The Phenomena Club concept stood as a celebration of the ephemeral: a suspended instant where reality fades away to make room for the party.
Key Messages
• Conclude with brilliance an edition defined by innovation.
• Celebrate the travel retail community in a setting that merges elegance and festivity.
• Create a shared memory, an emotional imprint that goes beyond the professional sphere.
The Creative Spirit Experience
Scenography and Space Design
Under a 1,580 m² tent, the beach was transformed into an immersive setting: a monumental entrance framed by golden palm trees, a sculptural photocall with metallic reflections, and beige and terracotta lounges illuminated by amber light. At the heart of the setup stood a podium designed by our creative team. More than a stage, it was a luminous totem — conceived as the centerpiece of the evening.
The bars, dressed with textured façades and glowing alcoves, echoed the stage, where a play of illuminated triangles evoked the natural phenomena of the desert.
Performances and Musical Atmosphere
The night pulsed to the rhythm of a mesmerizing live performance by Coco & the Club Band, followed by an electrifying DJ set from Martin Solveig, a global icon of the electronic music scene. Throughout the evening, performers embodied futuristic figures, enhancing the hypnotic character of the space. Between sky and sea, guests danced amidst a ballet of lights that set the Bay of Cannes ablaze — like one final summer embrace.
Coordination and Logistics
From flow management to technical scenography, Creative Spirit orchestrated the entire production with precision: two reception lines, a dedicated team for security and hospitality, and a finely tuned lighting and sound system designed to elevate every performance.
guests
of immersive scenography
iconic artists