TFWA 2025 - Conference & Innovation Square

To turn the conference into a vivid, immersive, and inspiring moment, a narrative show that transforms institutional speech into a true experience.

The scenography, designed around the ideas of movement and transformation, embodied the promise of the theme “Explore New Horizons”: organic lines, asymmetrical structures, and visual fluidity symbolizing the journey toward new territories.

1. Scenography and Spatial Design

The set, sculpted around a curved giant LED screen and asymmetrical side structures, evoked the energy of change and the discovery of new horizons. Light play, dynamic transitions, and immersive projections gave rhythm to the stage, immersing participants in a visually fluid and ever-evolving environment.

2. Performances and On-Stage Highlights

To amplify the innovative dimension of this edition, Creative Spirit conceived and orchestrated the integration of a humanoid robot on stage. A symbolic appearance, designed as a reflection of the dialogue between humanity and technology — the central theme of the event.

3. Production and Media Support

The ambition was clear: to turn speeches into an event in themselves. From producing the opening video to directing the speakers’ appearances, every sequence was choreographed as a crescendo of intensity, supported by seamless coordination between the production team, stage management, and speakers.

– Production of the opening video, broadcast at the start of the conference.

– Media consulting and support on visual and narrative content.

– Post-event video editing for publication on the TFWA website.

4. Technical and Logistical Coordination

The agency also supported TFWA in the overall flow of the conference, ensuring a smooth, well-paced, and emotionally coherent experience. Supervision of stage management, audiovisual synchronization, and coordination of all service providers guaranteed flawless execution.

Inaugurated on the same day, at the foot of the Palais des Festivals, the Innovation Square marked a new milestone for TFWA. David Lisnard, joined by Philippe Margueritte and Tony Parker, officially opened this 400 m² space, designed and produced by Creative Spirit as a laboratory of ideas and sensory experiences.

Our missions:

• Scenography of the space, conceived as a living gallery of innovation.

• Logistical and technical coordination for the installation of exhibitors.

• Production of workshops and evening receptions, with on-site operational support throughout the event.

By day, the space hosted conferences and brand presentations. By night, it transformed into a lounge for networking and exclusive experiences, notably for Lacoste and Sterling Parfums. A hybrid venue that proves innovation is something to be experienced as much as it is shown.