Cannes Festival 2025 - TikTok
On the occasion of the 2025 Cannes Festival, TikTok entrusted our event agency with designing two immersive experiences—showcases of the TikTok universe—fostering connections between creators, talents, and partners in an atmosphere inspired by the French Riviera.
Our approach
Creating Brand Experiences in the heart of the Cannes Festival
These events became highlights in TikTok’s strategy, strengthening its presence on the international stage and its special connection with the creative community.
For the occasion, our event agency designed a concept that blends the timeless chic of the Riviera with the contemporary energy of TikTok. Far from being limited to scenography, the event was conceived as a statement: to show that a young, digital brand can fully establish itself within the Cannes Festival ecosystem.
The Creative Spirit event experience
A Creative Vision Serving TikTok’s Image
Our teams captured TikTok’s contemporary energy and lifestyle aura through two distinct worlds, conceived as complementary experiences.
At the JW Marriott, a signature space was transformed into a creative showcase, ideal for networking, discovering workshops, and hosting an interview studio...
On the Majestic beach, an intimate brunch offered a timeless moment, combining conviviality, refinement, and the Riviera spirit.
Through these two brand experiences, TikTok asserted its presence on the Croisette, giving new creators visibility and reminding everyone that today’s creativity—driven by a new generation—deserves its place on the red carpet.
days of activations
Iconic places