Mondial Pare-Brise Seminars - MPB Racing

A Series of Immersive Seminars

To bring these different audiences together, Creative Spirit designed a single concept: MPB Racing.

A team of experts driven by collective performance.

In a racing team, every role matters. The driver, the engineers, the mechanics, the strategy. Success depends on precision, coordination and trust between teams.

We translated that world into every Mondial Pare-Brise seminar.

Scenography inspired by the paddock. A narrative rhythm built like a race. Key moments designed as team briefings.

An approach that made the brand’s values tangible: expertise, commitment, team spirit and a constant pursuit of performance.

Our Seminars in Paris

The seminar held at Chateauform’ Berges de Seine and the convention at Le Capitole in Nanterre were designed as immersive environments inspired by the world of racing.

MPB Racing visual identity. Sport-inspired graphic codes. Dynamic signage.

Every detail of the scenography placed participants inside the atmosphere of a professional racing team.

But the MPB Racing season does not stop there.

Two further highlights will extend the momentum: the Franchisee Congress, designed as a strategic gathering for the entire network. Followed by the Business Partners Convention, an event dedicated to the brand’s partners.

Event Formats

The seminars combined several formats to maintain a dynamic rhythm:

• strategic plenaries

• professional workshops

• peer-to-peer discussions

• awards ceremonies

To extend the immersion, participants also took part in a paddock-inspired team-building experience: reflex challenges, collaborative trials and precision-based tasks.

A way to embody, quite literally, team spirit and collective performance.