Interparfum Stand – TFWA 2025

The idea: to transpose the elegance of a Parisian interior into the heart of an international trade show. Neither ostentatious nor minimalist — but balanced and full of character. Delicate moldings, soft beige and brass tones, and refined woodwork all evoke the understated sophistication of a Right Bank apartment.

Les Bonnes Manières conceived the space as a jewel box — a setting both chic and inviting, true to Interparfums’ DNA. Creative Spirit brought the concept to life, overseeing scenography and production down to the finest detail.

A Parisian Apartment at the Heart of TFWA

The booth unfolds in two wings: Interparfums France and Interparfums Inc.Lounge-like salons, tables scattered with appointment books, and a terrace opening onto the Mediterranean, everything here exudes warmth and conviviality. Outside, ecru parasols filter the light like in a southern patio.Lush plants, acacia tables, and rattan poufs set the scene perfectly.

A Booth Designed with Four Hands

Blending the creative vision of Les Bonnes Manières with the technical expertise of Creative Spirit, this booth stands as a model of collaboration.A project driven by trust and precision, where art direction and production balance seamlessly, a dialogue echoing the meeting of Paris and New York, of Interparfums France and Interparfums Inc.

A Signature Space

More than just a booth — a true brand space, where Interparfums’ sophistication is brought to life through experience.For one week, this ephemeral apartment turned Cannes into a Parisian interlude, a subtle showcase of French luxury, orchestrated by Creative Spirit for Les Bonnes Manières and Interparfums.