In the heart of Gardens by the Bay, we curated the opening night of TFWA Asia Pacific 2025 as a poetic prelude to a week of high-level exchange. Set in an immersive and refined atmosphere, 1,200 duty-free decision-makers came together for an experience designed for networking, discovery… and wonder.
Under this theme, we designed a botanical fable blending Singaporean exoticism with a touch of fairy-tale imagination. The objective: to embody TFWA’s boldness, innovation, and conviviality through a living set design that invites both daydreaming and meaningful connections.
Key Messages:
• Wonder: spark surprise at every step, with floral choreography and costumed figures.
• Connection: create meaningful moments of sharing (meetings, participatory rituals) to foster new synergies.
• Personalization: offer each guest a tailor-made experience, reflecting their symbolic “creature” and personal curiosity.
• Creation of several plant “niches” within the Flower Field Hall, blending tropical ferns, rare orchids, and lush moss carpets.
• Decoration of the entrance stairs and design of a botanical photocall, offering a striking visual promise upon arrival.
• Technical and artistic co-production with Faces of Singapore, ensuring seamless integration of green facades and soft lighting.
• Living creatures: four performers (butterfly, peacock, chameleon, deer) welcoming guests and offering instant photo ops.
• AI Magic Mirror: a 2-meter-high interactive LED mirror, where a sensory quiz revealed each guest’s spirit-creature and suggested a personalized mocktail.
• Express workshops: roaming make-up artists and temporary tattoo stations to extend the immersive experience.
• Olfactory gift: “forest imprint” candle gifted at the exit, a fragrant echo of the botanical journey.
• Private tour of the Floral Dome at the end of the evening, a final poetic breath before the official launch of the exhibition.
• End-to-end management: from schedule coordination to overseeing technical and creative teams.
• Flow anticipation: guest circulation paths, animation timing, real-time monitoring to ensure flawless execution.
• Regulatory compliance: safety, Gardens by the Bay permits, and contingency plans for weather conditions with covered fallback areas
guests
immersive formats
Personalized mocktails