TFWA Asia Pacific 2025 – Opening Cocktail

In the heart of Gardens by the Bay, we curated the opening night of TFWA Asia Pacific 2025 as a poetic prelude to a week of high-level exchange. Set in an immersive and refined atmosphere, 1,200 duty-free decision-makers came together for an experience designed for networking, discovery… and wonder.

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“Enchanted Gardens” An Immersive Seminar

Under this theme, we designed a botanical fable blending Singaporean exoticism with a touch of fairy-tale imagination. The objective: to embody TFWA’s boldness, innovation, and conviviality through a living set design that invites both daydreaming and meaningful connections.

Key Messages:

• Wonder: spark surprise at every step, with floral choreography and costumed figures.

• Connection: create meaningful moments of sharing (meetings, participatory rituals) to foster new synergies.

• Personalization: offer each guest a tailor-made experience, reflecting their symbolic “creature” and personal curiosity.

Scenography
Art Direction
Technical Production
Coordination
Logistics
Animations

Scenography and Space Design

• Creation of several plant “niches” within the Flower Field Hall, blending tropical ferns, rare orchids, and lush moss carpets.

• Decoration of the entrance stairs and design of a botanical photocall, offering a striking visual promise upon arrival.

• Technical and artistic co-production with Faces of Singapore, ensuring seamless integration of green facades and soft lighting.

Animations

• Living creatures: four performers (butterfly, peacock, chameleon, deer) welcoming guests and offering instant photo ops.

• AI Magic Mirror: a 2-meter-high interactive LED mirror, where a sensory quiz revealed each guest’s spirit-creature and suggested a personalized mocktail.

• Express workshops: roaming make-up artists and temporary tattoo stations to extend the immersive experience.

• Olfactory gift: “forest imprint” candle gifted at the exit, a fragrant echo of the botanical journey.

• Private tour of the Floral Dome at the end of the evening, a final poetic breath before the official launch of the exhibition.

Coordination and Logistics

• End-to-end management: from schedule coordination to overseeing technical and creative teams.

• Flow anticipation: guest circulation paths, animation timing, real-time monitoring to ensure flawless execution.

• Regulatory compliance: safety, Gardens by the Bay permits, and contingency plans for weather conditions with covered fallback areas

  • guests

  • immersive formats

  • Personalized mocktails