TikTok France × Cannes Festival 2026

The challenge was to design a **temporary living space that reflected TikTok’s DNA-a **platform built on authenticity, spontaneous creativity, and peer-to-peer connection, while fitting seamlessly into the refined atmosphere of Cannes.

The selected concept embraced this balance: a reinterpretation of the French Riviera’s beachside aesthetic through the lens of TikTok’s visual identity. Neither overly corporate nor overly casual, the space was conceived as a place where people naturally want to work, connect, and create.

Spatial Design & Event Scenography

The challenge was to transform a beach into a functional workspace. Three distinct atmospheres coexisted within a single venue: a presentation area, a dining space, and a relaxation zone. Every transition was carefully designed to ensure the day flowed naturally, without disruption.

The art direction embraced a reimagined Riviera aesthetic: natural wood, white tones, lush greenery, and touches of turquoise that anchored TikTok within its surroundings while preserving its brand identity. The turquoise sequin stage backdrop, branded director’s chairs, and the seaside photocall all contributed to a visual language that made every image captured on-site instantly recognizable as TikTok.

Event Formats

The day was structured around two key moments:

• Morning Workshop held on the main stage, with creators and publishers seated in an audience configuration facing a presentation setup equipped with display screens and a dedicated TikTok-branded control podium.
• Lunch Gathering held midday, seamlessly integrated into the same environment, maintaining continuity in both location and atmosphere.