ETHCC takes over Cannes

But since 2025, a new contender has taken its place on the Cannes calendar: the Ethereum Community Conference, better known as EthCC. This year, Ethereum France returns and has secured the Palais des Festivals for three consecutive editions — 2026, 2027, 2028. Cannes is turning toward the world of blockchain.

For brands operating within this ecosystem, it’s an opportunity. Provided they know how to approach it

The Ethereum Community Conference is Europe’s largest gathering dedicated to the Ethereum blockchain. This is not a general tech trade show. It’s a community-driven event, designed by ecosystem professionals for ecosystem professionals: developers, entrepreneurs, investors, financial institutions.

The 2025 edition, the first held in Cannes, brought together over 10,000 participants, 6,500 accredited attendees, and 72 sponsors from around the world. Vitalik Buterin took the stage, and Robinhood made a flagship announcement.

The 2026 edition of EthCC will take place from March 30 to April 2 at the Palais des Festivals, with a clear shift toward the institutionalization of the Ethereum ecosystem, as banks and traditional financial players accelerate their adoption of blockchain. The event notably features The Agora, a forum dedicated to institutional players, as well as an EthCC Week of side events unfolding before and after the main conference.

In short: four intense days, and a high-level international audience.

Being present at EthCC is not just about “having a booth.” It’s about choosing to engage with a demanding, curious audience — one that has little patience for empty marketing.

The EthCC audience isn’t drawn to grand statements. It values sincerity, expertise, and clear points of view. Which means the brands that stand out in Cannes during EthCC are those that approach their presence as a fully-fledged experience, not a promotional setup.

The levers are many: side events and private gatherings alongside the official program, immersive brand experiences across Cannes venues, expert-led talks, real-time content produced and shared on site. Formats where execution is everything.

How organize your event?

Organizing an event in Cannes during EthCC means navigating a city under pressure.

Hotels fill up fast. Premium venues are booked months in advance. Technical logistics need to be anticipated, as the best local suppliers run on tight schedules. And EthCC Week, with its dozens of simultaneous side events, creates real competition for attention: your moment needs to stand out, not blend into the flow.

That’s precisely why local knowledge matters as much as creative vision. Knowing which venue fits a 150-developer gathering. Working with technical teams that deliver, every time. Anticipating the city’s constraints during peak event periods. These instincts can’t be improvised, they’re built through experience.

Creative Spirit is a Cannes-based event agency before it is anything else. The Film Festival, Cannes Lions, TFWA… we’ve been there from the start. We know the city inside out — its hidden addresses, its lesser-known venues, and above all, the right people: those we trust without hesitation, because we’ve worked with them for years.

EthCC fits naturally into what we do: tailor-made support for brands at strategic moments.

Planning your presence at EthCC 2027?