To wrap up this week of vibrant creativity, our teams produced the closing night of the 2025 Cannes Lions. This event has become a key part of the Cannes Lions activation strategy, where every detail reflects the spectacular and human dimension of live experiences.
The 2025 edition of the Cannes Lions was conceived as a living installation—blending light, sound, and material. A scenographic space designed like an initiatory journey: from stepping onto luminous podiums to an explosion of energy on the dancefloor, with immersive activations to experience throughout the night.
Key Messages
• Deliver an intense, unifying celebration that mirrors global creativity.
• Strengthen the iconic identity of Cannes Lions through a night rich in experiential value.
• Integrate the sponsor brand Don Julio by designing and producing bars with a striking visual identity, true to the spirit of the house.
Creation of an immersive architectural setup, spread across the beach of the Carlton.
Installation of podiums along the Croisette, topped with 360° LED cubes, visible from the entrance all the way to the sea.
Main stage equipped with transparent LED screens and synchronized light shows, offering a rhythmic and kinetic interpretation of the sound.
Integration of signature Don Julio bars and activation zones: photobooths, glitter bar, make-up stations, and more.
An international artistic lineup: DJ Riton, Willy Wizz, Tigarah, live musicians (trumpet, drums, saxophone), and scenographic performances.
A progressive build-up: from 9 p.m. to 1 a.m., the evening unfolded like a choreographed set, marked by signature moments (laser show, crossover performances).
Dual-activation photobooths: kaleidoscope effect and live photo projection.
Enhanced security setup, separate entrances for VIPs and general attendees, digital check-in, and dedicated staff.
Smooth coordination between technical teams, hostesses, security, and production—with over 90 people mobilized on-site.
guests
DJ live sets
full LED scene