Avolta - Capital Markets Day 2025

To bring this ambition to life, our event agency in Barcelona imagined "Journey On" ; a corporate event with a scenography designed as an immersive narrative journey, tracing the story of Avolta, its founding pillars, and its future promises.

The overarching concept revolved around the metaphor of travel; a powerful, unifying thread for a key player in duty-free and travel retail. Every area on-site was conceived as a strategic stopover: from the future of customer experience to the DNA of partner brands, including culinary heritage and technological innovation.

A Corporate Event with Immersive Storytelling

The scenography was crafted to highlight the key messages of transformation, shared vision, and sustainable growth:

• Avolta as a pioneer of the duty-free industry of tomorrow • A company driven by strong, locally rooted brands • A business model based on experience and innovation

An immersive Scenography

The space was designed as a truly immersive journey — a corporate event at the crossroads of an experiential museum and a brand hub:

• A digital igloo transported guests into the Duty Free of the future, using a circular immersive setup. • Brand stands designed as micro-destinations, each telling its own story, identity, and unique experience. • A culinary corner by Motta, a nod to the gastronomic expertise offered in Avolta’s airports. • A life-sized flight simulator, serving as a sensory metaphor for travel and shared growth.

Presentation Formats

The CMD content took the form of an immersive, narrative-driven talk, structured around inspiring speeches, dynamic projections, and a lively pace:

• A mix of keynotes, video capsules, and live entertainment. • A fluid storytelling approach, supported by elegant and cohesive artistic direction, linking each part of the program seamlessly.